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The Value of an Impression.
Internet advertising is a buzz saw of different ways to sell things. People talk about clicks hits and impressions as though they can make or break you business. Can they?? No but they can grow your business. Customers of mine and I discuss clicks, hits and impressions. I seem to have to discuss Impressions the most.
So what is the value of an impression? I will give you my take on it as well of stuff I have read. The first thing is everyone has images in their mind that cannot seem to forget. If it is a good ad like the Coppertone/Jodi Foster when I put on sun tan lotion on my off white body I think of the ad. When I get a burger at Wendy’s I think of the where’s the beef lady. And now my mind when I see a mouse or gerbil I think of driving a Kia soul. I am sure there are some that cannot escape you as well. The swish of Nike, The Ford Blue oval, the Marlboro man is part of my images as well. They never leave me. So if a company can make a hit like these they will have ever lasting brand loyalty. If your ad has a good rememberable graphic and it seen on a site like yahoo.com, weather.com or whitecounty.com but if does not have to many clicks on it does it have value. I know it does but some like to argue the value of it. So let’s discuss.
An impression is subjective, it is a human experience. So each human is different yet still has an effect from seeing a picture/ (Ad) on-line. So what is Value per impression (VPI) to us the viewer. It is what can make your online presence grow. Make a good ad with something catchy and people will remember it. People who see an ad, studies show 16 percent people remember an ad from a page and search for it later if it is effective ad that is even higher. With one of our campaigns I used a phrase that was nowhere else on the product but just on the online ad. Ended up getting a search for that phrase later and people came back to site searching that phrase. Out of 125,000 impressions we received 1800 searches for that new phrase that marketed that company name. The only place that phrase was on our online ads. We received just 2000 clicks on the same ad as well. So as you can see there is value in an impression if people search for it later. So you can see people do remember what they see and there is value of an impression.
So what is “The Value of An Impression” to you? Have you ever thought it through. You need to with your logo or ad.
Do you have an effective ad? Do you want to get in the online ad world or do it better? Let me know or discuss below.
Here is my good friend Brad Bacon, a fellow geek’s, value of an impression.
Having started some new awesome website projects lately, I have been made aware of some business that are successful but do not have a good website or no website at all.
One prospect told me I am on Facebook and that is all I need. Maybe they are happy but a website is the heartbeat of your marketing campaign. It is where you have more than just a phone number it is where you tell a story through pictures and words. People are searching and you need to be found right.
Some Quick Reasons for a having a website:
1. 80 percent of all people look at the web before making a purchase. They are searching for what you have to offer.
2. It gives you a presence and says who you are. Don’t you want to be known as credible?
3. You know your competitors are there. Beat them at their own game.
4. A website is always open. When you are closed they can still see what you have to offer.
5. It is inexpensive. It cost 140.00 a year or less.
6. Change your marketing material and price immediately. No need to wait to mail it.
7. You will get references from happy customers. Word of mouth starts it then your web presence finishes it. You know you need one for this fact alone.
8. Your storefront can be your basement.
Foundright.com is joining forces Whitecounty.com We will now be able to offer you more services with the whitecounty.com team offering support. So let us know if we can help you with any of your web site or computer needs.
Foundright.com has been doing computer services all along since 2003. We have just started marketing it to new customers again. We have over 14 years experience. We have the expertise to help solve all your computer needs big or small. Our computer services are ready for you to use. Just contact us and we will be glad to help solve all your computer needs.
Foundright.com is thankful for our customers. We have had many compliments from our customers. We personally show them how to use Google Adwords, Anayltics or other web software. We have even removed viruses and malware to help them use their computer better. Just email us and we be glad to help you compute and learn at a very low price.
Foundright.com has just added another Google adword account customer. We have helped them find the forgotten words that lead to conversions with the lowest cost.
Conversions are what you are looking for with any search along with a highest click through rate.
Pay per click should focus on what you cannot seem to generate at the moment in organic searches and what your company is trying to sell. Gives us an hour and we will be glad to help you succeed and be found right in the lost world of Google adwords and PPC
““Hit the right spot” is a phrase Foundright.com uses when talking about a search details page. Your main search ie.. right spot should be easy to find. As you can see by the heat map above this is where internet users click to get to what they want after there desired search. People do not go to the second page to much . In fact the average CTR(Click through rate) on Page 2 was 1.5 percent. The top search link gets over 35 percent of the hits as you can see in the above picture. We strive to get you there here at Foundright.com. Do you know where you are and where you want to be. Let us help you get there.
Your local search citations are very important for growth. Foundright.com has a very effective procedure in place to help you business be found in all local search citations.
Being in all local search citations is essential for the company to have so one will be able to find you regardless of where they look on the web for your product or service. You never know what directory a customer uses to search for a product or service so get your local search citations right with foundright.com
If you are trying to grow the number of your hits. Check your On-Page SEO to see if it is missing these few factors. One, use all three Heading tags on your pages, using bold or italics properly on your keyword in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings, You now NEED good On-Page SEO .
Your keyword must appear in the title. Then it must appear in the On-Page SEO URL. Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword. There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword in it. So let found right help you with your on “On-Page SEO”.