Having been in the car industry since searches began. We at Foundright.com knows trying to understand how car searches work online can be be difficult. Research shows, we all go about it differently but there is something to remember that seems to hold true. Most future car buyers know the car they are looking to buy next and 86 percent have seen that car online (shoppers today only visit 1.6 dealerships). If they click on your online bait you have them. So what bait are you using? Car SEO is not as simple as it seams. But there are three things to make sure you use so these car buyers come to you.
One is to make sure the understand you have what they are looking for in the model in question. People see your name yet they don’t see the vehicle of interest in stock.
Second, Is there some type of incentative.
One is retargeting if it is used because 75 percent of shoppers have looked at a third party shop like CarGurus, Autotrader or Carsdirect.
Third, 65 percent of potential buyers call a dealership direct and not use a third party. Knowing this a dealership site must get people looking for it.
So is Your SEO up to snuff with your vehicles being found by model. Have a special on each model helps to get the call.
We can help you with your model SEO and SEM.
We are also are the Google Business for Car Dealers too.