Foundright.com has been doing service marketing since 2005. We know the idiosyncrasies of how Google, DuckDuckGom, Yahoo and Bing work. With searches now at seventy percent on a phone you have to hit it right the first time. A business needs to be in m sync in what it is trying say and what the customer is looking for in search. Like a swimming pool can be inground or above ground. If your potential customer is looking inground pool and you sell above ground. You will not be getting a sale on that search.