Build links that are contextual links

I had a couple questions about what are contextual links from clients and potential clients. A contextual link is one in which the clickable text is made up of a important keyword phrase you want to obtain a better listing on Google’s rankings.
They do help in some cases but they can take customers away from your page if they click on the link so make sure your contextual link takes to a page with even better content. Build links that are contextual links is of the greatest importance.