Don’t lose sight of how your site architecture and website navigation affects SEO “Remember your users but do forget the SEO” Site Architecture, defind, is how each page of your website is linked to the other pages. It’s the way consumers and Google, Bing and Yahoo navigate your website, and it’s equally important to both […]
Don’t lose sight of how your site architecture and website navigation affects SEO
“Remember your users but do forget the SEO”
Site Architecture, defind, is how each page of your website is linked to the other pages. It’s the way consumers and Google, Bing and Yahoo navigate your website, and it’s equally important to both of them.
You want both people and search engines to be able to easily find what they’re looking for hence Found Right.
Therefore , the way you develop the navigation of your web site can have a great effect on which pages and which phrases of keywords will rank in the search engines.
As foundright.com knows pages that have many other pages linking to them will have higher internal link popularity than those with fewer links pointing to them.
And this is a major determiner as to whether or not they’ll be deemed “worthy” by search engines. In other words, pages that are easy to find and have lots of links within your site will have a better chance of ranking for more competitive keyword phrases than those pages that are not prominently featured.
This is why a sites top pages are the best for optimization. They have all sorts of internal link finds going making them easy to find.
The home page usually has the most link popularity of all pages, you must optimize it for the most general and competitive phrases or you will not be found right.
Remember to optimize your products or services pages for fairly competitive keyword terms relating to the category itself. Hence like major phrases such as health, food, computer, car, clothing. jewerly and so on.
What is next in importance are the product or service pages themselves. They must be optimized for the names of the products or service so they can be found right.
Make sure the product name is there at least 3 times but do not over do it.
Do no forget your informational content such as your blog posts like this one we are writing, articles, videos, podcasts, and the like.
These are often the basis for your marketing campaigns where content is at premium. This important content helps to show your company’s credibility within your industry.
So use us here at Foundright.com because we will be very careful when we develop or redevelop your website to do these things for you.
We think long and hard about what main categories of products or services your company offers, and we integrate them into your site map in a well thought out, search engine-productive tested procedure that will help you be found right on the internet.